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adidas X BWPC
Project Type
Campaign Video
Date
December 2021
Location
New York City / Los Angeles
Role
Art Director
Tasks
> Landing Pages
> Email Marketing
> Retail Advertising
> Graphic Design
> Video Production
Agency
Slug Global | HAPPYLUCKY
Link
Link
Introducing adidas X Black Women’s Player Collective, where we developed a launch campaign showcasing their new partnership through photo/video content capture and retail signage. As the onsite Art Director, we successfully executed shoots in LA and NYC with a full production crew, providing creative concept decks for all company meetings, including campaign copy, email gifs, blog and retail signage for in-store signage seen in adidas retail stores.
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